Julian and Morin’s Photoblog

I saw Mumsgather’s disclosure policy for her blog which disclosed that she has sponsored or paid posts. I think that its a good move to have this disclosure policy displayed in your blog if you take any sponsored or paid posts like PayPerPost. I have since made my own disclosure policy for my blog, although I did not post it in my main post. I created a new page called Disclosure Policy and it can be accessed from the tabs at the top of my blog.

So what is Disclosure Policy you may ask? The following information extracted from DisclosurePolicy.org website talks about disclosure policies:

What is disclosure?
The act of making something obvious. Disclosing (divulging or explaining), the purpose and interests of a blogger in his/her published posts: written, audio or video.

Why is it important in blogging?
Because advertisers are offering bloggers payment or gifts to create content about specific products or services, the blogger’s interest in the product or service may be in part the financial gain. Whether the blogger would have included content in his/her blog about the product or service without gift or payment, the fact is the blogger is receiving payment for certain content.

Why disclose?
By disclosing the purpose of a blog, bloggers are letting readers know more about the information they’ll be reviewing. Bloggers retain the freedom to write original content, as well as select which advertisers they will represent in exchange for gifts or money. Any ethical concerns will remain where they’ve always been – on the individual level. Because it is a blogger’s freedom to select which topics will bring them payment, he/she remains responsible for his/her own reputation.

This entry was posted on Thursday, March 8th, 2007 at 4:46 pm and is filed under Serious Stuff. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.